Lose 15lb In 30 Days: Fitness Industry Secrets EXPOSED

Read time: ∼5 minutes

Want to lose 15lb?

In the fitness industry there are weight loss plans like “lose 15lb in 30 days” or “drop 10 in 20”. Chances are if you have googled how to lose weight fast you have probably heard this marketing tactic used. And the thing is, they actually work.

That being said, let’s dive into why it is not recommended and why you should not fall for these marketing techniques.

Why do you want to lose 15lb?

Forget about the scale for a minute. Is it your appearance you want to change or is it some arbitrary number on a scale? If you lose 15lb but you still don’t look how you want to, will you feel accomplished?

To lose 15b is a great accomplishment but much like anything that seems too good to be true, it probably is. Below are the fitness industry secrets revealed on how to lose 15lb FAST!

Going Keto

With technological advancements, things have become faster and easier and thus our patience has become shorter. Fast food establishments are everywhere, Amazon delivers items the same day, everyone is an overnight crypto millionaire… you get the idea.

The keto diet is neither a good or bad diet, that is only determined by your ability to enjoy and adhere to it. If you’re a person who is fine operating with little or no carbs, then go for it. Just as promised you can in fact lose 15lb in 30 days.

The secret:

The Keto diet works by eliminating carbs as the primary source of energy. Carbs are stored as glycogen in the muscles and cause them to retain more water. The body needs a source of energy and turns to something you probably have an excess of, fat. In theory this sounds great! BUT…

As you first start the keto diet you will quickly start to lose weight. Depending on your size, you can very easily lose 15lb in 30 days. The catch? As your body is depleted of glycogen from lack of carbs, the water goes right with it.

A great majority of that weight you just lost was all water. The problem? If you ever decide to stop the keto diet, you will see that weight return just as fast as it was lost.

As mentioned above, if you lose that weight and still aren’t satisfied, what is the point?

Up next, the "juice cleanse"

This one is even more ridiculous than keto. At least some people may enjoy keto and/or have a sensitivity to gluten. The keto diet makes it easier to just avoid diets with gluten with things like pasta, bread, etc. that are inherently carb heavy.

A juice cleanse, for all intents and purposes, is equivalent to a fast. You consume only a liquid diet consisting of juices from fruits and vegetables containing almost no calories. With everything nowadays being “toxic” the juice cleanse promises to detox the body.

If you are eating a healthy diet and exercising regularly, what do you need detoxing from? The human body has organs specifically adapted for that purpose, like the liver and kidneys.

As you can imagine, this diet does not sound sustainable for very long.

The secret:

As mentioned, a juice cleanse is essentially a form of fasting. While technically there are calories in the juices, they are very minimal. An average daily diet in the US is based off of 2000 calories. Most juice cleanses have around 800-1000 calories per day.

In 1lb there are 3500 calories. Based on the daily expenditure of 2000 calories you can be in roughly a 1200 calorie deficit. That equates to roughly 1/3 of a pound of weight/day at the very low end.

Most people who are overweight and wanting to do this diet will likely have 1.5-3x calorie expenditures or more than average. This could easily result in losing a pound per day.

On top of that, juice cleanses can also be diuretics. This aids in even more seemingly higher weight loss by losing water weight, like with keto.

The downside is that like with keto, if you stop the diet and continue the same life choices as before, the weight will return just as fast.

THe most duplicitous of all, extreme dieting

This can be from either a true fast, which even fitness experts likely will not recommend, or a severe caloric restrictive diet. That, on the other hand, is how fitness professionals get clients to see the most drastic results.

Seen above, it all comes down to math. If you are burning more calories than you consume, you will lose weight. The higher the deficit, the higher the weight loss.

The secret:

All fitness professionals are aware of this and use it to their advantage to promote their business. Drastic transformations in a short period of time makes them seem like they have the secret. In reality, there is no secret.

Their methods do not work any better than any other. They just know if someone is paying them to tell them what to do and they follow that equation, the results are guaranteed.

*Note
In very extreme circumstances this diet may be acceptable in order to save someone’s life if they are morbidly obese. However, if you would not be featured on TLC’s hit show “My 600lb Life” then chances are this extreme diet is not necessary.

Our advice:

Take things slow.

You did not become overweight overnight. You likely got there by just over eating a little bit each day until its 3 years later and you have gained 30lb. It was so easy to do, you didn’t even notice.

Losing weight can be the exact same way. While there will not be instant gratification, it will likely be more permanent.

Instead of trying to lose 15lb in 30 days, give yourself some more time. A safe and sustainable goal would be 1/2-1 lb per week.

With that rate you can lose that extra 30lb in 30-60 weeks without much effort compared to the crash dieting above. Doing some quick math: you need to lose 3500 calories per week, or 500 calories per day (250 for .5lb/week).

At 1/2lb per week, just by adding in 1 hour of exercise/day alone you are easily there without modifying your caloric intake. This means you can eat the exact same as you currently are and you will lose roughly 1/2lb per week. This does not mean though, “I swear I’m eating the exact same and exercising but not losing weight”. You must exactly track everything and not deviate for this to work or you are just guessing.

Just remember, the more weight you lose the lower you caloric intake needs will be. You will need to calculate for your drop in weight and realize your caloric intake must also start to drop or you will inevitably start to plateau.

If you like, you can shoot for the 1lb/week by decreasing your caloric intake by the remaining calories necessary after the calories burned from exercise to achieve the daily 500 caloric deficit needed.

An hour exercise could burn, for example, 350 calories in an hour. You would then only need to diet 150 additional calories, or just skipping two Oreos worth of calories!

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